Funnels can be complicated … truly made complex, so complicated that the majority of people quit before they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Selling Beats Online Course
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?Selling Beats Online Course
Well, it certainly caught on since Samcart has the ability to charge exceptionally high prices for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Selling Beats Online Course
A typical method to do this is what’s called the “AIDA” design:
Selling Beats Online Course
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to remove their discomfort or achieve their wanted condition
Action: provide the chance to purchase
Many sales funnels extend these actions across several pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually ended … However ensure you sign up, since I have big prepare for funnel contractors in the works quickly!Selling Beats Online Course
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Selling Beats Online Course
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond … Consumers are doubtful. Social proof is the best mental weapon we have to convince people.
There is so much details out there that it is extremely challenging to know which to trust.Selling Beats Online Course
Social evidence provides us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Guarantee
If they have actually made it this far, it suggests they’re nearly prepared to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is all about.Selling Beats Online Course
Reviews have actually revealed that your product has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are a number of effective formats for service warranties:
30+ day refund 110% money back guarantee.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, however so important.
You need in fact to request their money and take it!
Here’s where your checkout kind is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of present finest practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!