Funnels can be complicated … really made complex, so complex that many people quit prior to they launch their first real project. What if you could streamline this and put a sales funnel on a single page? Selling Art Online Course
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?Selling Art Online Course
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high prices for this pledge:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Selling Art Online Course
A common way to do this is what’s referred to as the “AIDA” model:
Selling Art Online Course
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to eliminate their pain or attain their wanted condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea listed below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … However make sure you register, because I have big plans for funnel home builders in the works quickly!Selling Art Online Course
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Selling Art Online Course
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond … Clients are hesitant. Social evidence is the best mental weapon we need to convince individuals.
There is a lot info out there that it is exceptionally challenging to know which to trust.Selling Art Online Course
Social evidence gives us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they’ve made it this far, it implies they’re nearly all set to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.Selling Art Online Course
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are several effective formats for warranties:
30+ day cash back 110% cash back guarantee.
Your client wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, however so essential.
You require really to request for their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of current best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!