Funnels can be made complex … really complicated, so complex that the majority of people quit prior to they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? Sell Your Unwanted Online Course Access Login
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right?Sell Your Unwanted Online Course Access Login
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high costs for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Sell Your Unwanted Online Course Access Login
A typical method to do this is what’s known as the “AIDA” design:
Sell Your Unwanted Online Course Access Login
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to remove their discomfort or achieve their preferred condition
Action: provide the chance to buy
Most sales funnels extend these steps across several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has actually expired … However make sure you register, because I have huge plans for funnel builders in the works quickly!Sell Your Unwanted Online Course Access Login
This simple (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Sell Your Unwanted Online Course Access Login
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the best mental weapon we need to convince people.
There is so much information out there that it is incredibly difficult to understand which to trust.Sell Your Unwanted Online Course Access Login
Social proof gives us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re practically ready to purchase. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is all about.Sell Your Unwanted Online Course Access Login
Reviews have shown that your item has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product guarantee.
There are a number of effective formats for service warranties:
30+ day refund 110% refund assurance.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You require actually to ask for their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of present best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!