Funnels can be made complex … truly complicated, so complicated that the majority of people quit before they introduce their very first real project. What if you could streamline this and put a sales funnel on a single page? Sell Your Online Course Online
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?Sell Your Online Course Online
Well, it certainly caught on since Samcart is able to charge very high costs for this promise:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Sell Your Online Course Online
A common method to do this is what’s known as the “AIDA” design:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to remove their pain or attain their preferred condition
Action: give them the chance to purchase
Most sales funnels extend these steps throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually ended … But make sure you sign up, since I have huge prepare for funnel contractors in the works quickly!Sell Your Online Course Online
This simple (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Some tips:
1.Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Sell Your Online Course Online
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond … Customers are hesitant. Social proof is the best mental weapon we need to convince individuals.
There is so much info out there that it is incredibly difficult to know which to trust.Sell Your Online Course Online
Social evidence gives us a simple way out … if countless people have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they’ve made it this far, it suggests they’re practically all set to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.Sell Your Online Course Online
Testimonials have actually revealed that your product has worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for service warranties:
30+ day refund 110% cash back warranty.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, but so important.
You need really to request their money and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. In addition, it is essential to dispel the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
