Funnels can be made complex … truly complicated, so complicated that many people give up prior to they release their first genuine project. What if you could simplify this and put a sales funnel on a single page? Sell Your Online Course On Amazon
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?Sell Your Online Course On Amazon
Well, it definitely caught on because Samcart has the ability to charge incredibly high rates for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Sell Your Online Course On Amazon
A typical method to do this is what’s called the “AIDA” model:
Sell Your Online Course On Amazon
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to remove their discomfort or accomplish their wanted condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps throughout numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually expired … But ensure you sign up, because I have huge plans for funnel contractors in the works quickly!Sell Your Online Course On Amazon
This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Sell Your Online Course On Amazon
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond … Consumers are skeptical. Social proof is the very best mental weapon we need to encourage individuals.
There is a lot information out there that it is exceptionally tough to know which to trust.Sell Your Online Course On Amazon
Social evidence gives us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Warranty
If they’ve made it this far, it means they’re nearly ready to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.Sell Your Online Course On Amazon
Testimonials have shown that your product has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day cash back 110% money back assurance.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, but so essential.
You require really to ask for their cash and take it!
Here’s where your checkout kind is available in.
The main objective of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of existing best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!