Funnels can be complicated … truly made complex, so complicated that most people quit before they launch their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Sell Your Digital Online Courses
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the best structure to transform cold traffic into clients …
Pretty cool concept, right?Sell Your Digital Online Courses
Well, it definitely caught on since Samcart has the ability to charge incredibly high prices for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Sell Your Digital Online Courses
A common way to do this is what’s called the “AIDA” design:
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In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to remove their discomfort or accomplish their wanted condition
Action: provide the chance to buy
Most sales funnels extend these actions throughout several pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each concept listed below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has expired … However ensure you register, since I have big plans for funnel home builders in the works quickly!Sell Your Digital Online Courses
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Sell Your Digital Online Courses
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond … Customers are hesitant. Social proof is the very best psychological weapon we have to encourage individuals.
There is a lot details out there that it is incredibly tough to understand which to trust.Sell Your Digital Online Courses
Social evidence provides us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re nearly ready to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.Sell Your Digital Online Courses
Reviews have actually shown that your item has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product assurance.
There are several successful formats for guarantees:
30+ day money back 110% money back guarantee.
Your consumer wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, however so essential.
You require really to ask for their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of present best practices. I hope you enjoyed it. Additionally, it’s important to dispel the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!