Funnels can be complicated … really complicated, so complex that the majority of people quit before they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? Sell Your Course Online
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?Sell Your Course Online
Well, it definitely caught on because Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Sell Your Course Online
A typical way to do this is what’s called the “AIDA” design:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to remove their pain or achieve their wanted condition
Action: give them the chance to buy
Many sales funnels extend these steps across multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … However ensure you register, since I have huge plans for funnel contractors in the works soon!Sell Your Course Online
This easy (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Some ideas:
Never ever lie … seriously – there suffice crappy marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Sell Your Course Online
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond … Clients are hesitant. Social proof is the best psychological weapon we need to convince individuals.
There is so much info out there that it is incredibly tough to know which to trust.Sell Your Course Online
Social evidence provides us an easy escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it means they’re practically prepared to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is all about.Sell Your Course Online
Testimonials have shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are several successful formats for guarantees:
30+ day money back 110% cash back warranty.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You require really to ask for their money and take it!
Here’s where your checkout form is available in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of present finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!