Funnels can be made complex … actually made complex, so complex that most people quit prior to they release their first real campaign. What if you could simplify this and put a sales funnel on a single page? Sell Video Courses Online
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?Sell Video Courses Online
Well, it definitely caught on since Samcart is able to charge extremely high rates for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Sell Video Courses Online
A common method to do this is what’s known as the “AIDA” design:
Sell Video Courses Online
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to eliminate their pain or accomplish their preferred condition
Action: provide the chance to buy
The majority of sales funnels extend these steps throughout multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept listed below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … However make certain you sign up, due to the fact that I have huge prepare for funnel contractors in the works quickly!Sell Video Courses Online
This basic (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Sell Video Courses Online
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond … Customers are skeptical. Social proof is the best psychological weapon we have to convince individuals.
There is so much info out there that it is exceptionally tough to understand which to trust.Sell Video Courses Online
Social proof provides us a simple escape … if countless people have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it means they’re almost all set to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item warranty is everything about.Sell Video Courses Online
Reviews have actually shown that your item has actually worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are a number of successful formats for guarantees:
30+ day money back 110% refund guarantee.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so important.
You require in fact to request their money and take it!
Here’s where your checkout form is available in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of existing finest practices. I hope you enjoyed it. Additionally, it’s important to resolve the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!