Funnels can be made complex … truly made complex, so complex that many people give up prior to they launch their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Sell Video Courses Online WordPress
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?Sell Video Courses Online WordPress
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high rates for this pledge:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Sell Video Courses Online WordPress
A common way to do this is what’s known as the “AIDA” design:
Sell Video Courses Online WordPress
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to remove their discomfort or accomplish their desired condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each principle below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has ended … But ensure you register, due to the fact that I have huge plans for funnel builders in the works soon!Sell Video Courses Online WordPress
This simple (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Sell Video Courses Online WordPress
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond … Customers are skeptical. Social proof is the best mental weapon we need to convince people.
There is a lot details out there that it is exceptionally challenging to know which to trust.Sell Video Courses Online WordPress
Social evidence gives us a simple escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re nearly ready to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.Sell Video Courses Online WordPress
Testimonials have actually revealed that your product has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product assurance.
There are numerous successful formats for warranties:
30+ day refund 110% cash back assurance.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, but so crucial.
You require actually to request their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of present best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!