Funnels can be complicated … really made complex, so complicated that many people quit prior to they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Sell Video Course Online
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right?Sell Video Course Online
Well, it definitely caught on because Samcart has the ability to charge very high rates for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Sell Video Course Online
A common method to do this is what’s known as the “AIDA” model:
Sell Video Course Online
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to remove their discomfort or attain their wanted condition
Action: provide the opportunity to purchase
Many sales funnels extend these steps throughout several pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle listed below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … However make sure you sign up, due to the fact that I have big prepare for funnel builders in the works quickly!Sell Video Course Online
This simple (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Sell Video Course Online
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond … Customers are doubtful. Social proof is the very best psychological weapon we need to convince individuals.
There is a lot info out there that it is incredibly challenging to know which to trust.Sell Video Course Online
Social evidence provides us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re practically prepared to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.Sell Video Course Online
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item guarantee.
There are numerous successful formats for warranties:
30+ day refund 110% refund warranty.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, but so important.
You need actually to ask for their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of present finest practices. I hope you enjoyed it. Moreover, it is essential to resolve the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!