Funnels can be complicated … actually made complex, so complicated that the majority of people give up prior to they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Sell Online Courses WordPress Plugin
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?Sell Online Courses WordPress Plugin
Well, it absolutely caught on since Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Sell Online Courses WordPress Plugin
A common way to do this is what’s known as the “AIDA” design:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its ability to remove their discomfort or achieve their desired condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each principle below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has ended … However make sure you register, because I have huge prepare for funnel home builders in the works quickly!Sell Online Courses WordPress Plugin
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Sell Online Courses WordPress Plugin
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond … Clients are doubtful. Social proof is the best psychological weapon we need to convince individuals.
There is a lot information out there that it is extremely hard to know which to trust.Sell Online Courses WordPress Plugin
Social proof provides us an easy escape … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they’ve made it this far, it means they’re nearly prepared to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.Sell Online Courses WordPress Plugin
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for warranties:
30+ day cash back 110% refund guarantee.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, however so essential.
You require actually to request for their money and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it’s important to resolve the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!