Funnels can be made complex … really complicated, so complicated that the majority of people quit prior to they launch their very first real project. What if you could streamline this and put a sales funnel on a single page? Sell Online Courses With Shopify
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Sell Online Courses With Shopify
Well, it absolutely caught on because Samcart is able to charge very high costs for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Sell Online Courses With Shopify
A typical method to do this is what’s called the “AIDA” model:
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In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its ability to eliminate their pain or accomplish their preferred condition
Action: provide the opportunity to buy
The majority of sales funnels extend these steps across several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … However make sure you register, due to the fact that I have big prepare for funnel home builders in the works soon!Sell Online Courses With Shopify
This easy (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Sell Online Courses With Shopify
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond … Clients are hesitant. Social evidence is the best psychological weapon we have to encourage people.
There is so much information out there that it is incredibly tough to understand which to trust.Sell Online Courses With Shopify
Social evidence provides us an easy way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it implies they’re practically prepared to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.Sell Online Courses With Shopify
Reviews have actually revealed that your item has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item assurance.
There are a number of effective formats for warranties:
30+ day money back 110% cash back assurance.
Your customer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, but so important.
You need in fact to ask for their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of current best practices. I hope you enjoyed it. Moreover, it is essential to resolve the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!