Funnels can be complicated … really made complex, so complicated that most people give up before they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Sell Online Courses Using Wp
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?Sell Online Courses Using Wp
Well, it certainly caught on since Samcart is able to charge very high costs for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Sell Online Courses Using Wp
A typical way to do this is what’s known as the “AIDA” design:
Sell Online Courses Using Wp
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to remove their discomfort or attain their preferred condition
Action: provide the opportunity to buy
Most sales funnels extend these steps throughout several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each idea listed below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … But ensure you register, because I have big plans for funnel contractors in the works soon!Sell Online Courses Using Wp
This simple (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Sell Online Courses Using Wp
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond … Customers are hesitant. Social proof is the best mental weapon we have to encourage people.
There is a lot information out there that it is exceptionally challenging to know which to trust.Sell Online Courses Using Wp
Social proof gives us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is all about.Sell Online Courses Using Wp
Testimonials have revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item warranty.
There are a number of effective formats for warranties:
30+ day money back 110% money back warranty.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, but so important.
You need actually to ask for their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of existing finest practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!