Funnels can be complicated … truly made complex, so complicated that most people quit before they release their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Sell Online Courses Using WordPress Woocommerce
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right?Sell Online Courses Using WordPress Woocommerce
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high prices for this guarantee:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Sell Online Courses Using WordPress Woocommerce
A common way to do this is what’s called the “AIDA” model:
Sell Online Courses Using WordPress Woocommerce
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to remove their discomfort or attain their wanted condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions across numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each idea listed below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … However ensure you sign up, because I have big plans for funnel contractors in the works soon!Sell Online Courses Using WordPress Woocommerce
This easy (but effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Sell Online Courses Using WordPress Woocommerce
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the very best mental weapon we have to convince people.
There is so much info out there that it is extremely hard to understand which to trust.Sell Online Courses Using WordPress Woocommerce
Social evidence offers us an easy escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re nearly all set to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is all about.Sell Online Courses Using WordPress Woocommerce
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item warranty.
There are numerous effective formats for guarantees:
30+ day cash back 110% cash back warranty.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, however so important.
You need actually to ask for their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of current finest practices. I hope you enjoyed it. In addition, it is essential to eliminate the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!