Funnels can be complicated … actually made complex, so complex that many people quit prior to they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? Sell Online Courses Using WordPress Solutions
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the best structure to transform cold traffic into clients …
Pretty cool idea, right?Sell Online Courses Using WordPress Solutions
Well, it definitely caught on because Samcart is able to charge extremely high prices for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Sell Online Courses Using WordPress Solutions
A common method to do this is what’s called the “AIDA” model:
Sell Online Courses Using WordPress Solutions
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to eliminate their discomfort or attain their desired condition
Action: give them the chance to purchase
A lot of sales funnels extend these actions across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each idea listed below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … However make certain you sign up, since I have big prepare for funnel contractors in the works soon!Sell Online Courses Using WordPress Solutions
This easy (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Sell Online Courses Using WordPress Solutions
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond … Customers are hesitant. Social evidence is the very best mental weapon we have to convince individuals.
There is a lot info out there that it is incredibly hard to understand which to trust.Sell Online Courses Using WordPress Solutions
Social proof offers us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it suggests they’re almost all set to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.Sell Online Courses Using WordPress Solutions
Testimonials have revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are a number of effective formats for warranties:
30+ day money back 110% cash back warranty.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You require really to ask for their money and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of existing best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!