Funnels can be complicated … truly complicated, so complicated that the majority of people quit before they release their first real campaign. What if you could simplify this and put a sales funnel on a single page? Sell Online Courses Using Woocommerce
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?Sell Online Courses Using Woocommerce
Well, it certainly caught on due to the fact that Samcart is able to charge very high prices for this pledge:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Sell Online Courses Using Woocommerce
A typical way to do this is what’s known as the “AIDA” model:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to eliminate their pain or achieve their wanted condition
Action: provide the chance to buy
A lot of sales funnels extend these steps across multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has expired … However make certain you register, since I have huge plans for funnel builders in the works soon!Sell Online Courses Using Woocommerce
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Sell Online Courses Using Woocommerce
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be real. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the very best mental weapon we need to convince individuals.
There is so much info out there that it is exceptionally hard to understand which to trust.Sell Online Courses Using Woocommerce
Social evidence offers us an easy escape … if countless individuals have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they’ve made it this far, it means they’re practically ready to buy. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is everything about.Sell Online Courses Using Woocommerce
Testimonials have shown that your product has worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are a number of effective formats for warranties:
30+ day money back 110% money back assurance.
Your customer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, however so crucial.
You need really to request their money and take it!
Here’s where your checkout form can be found in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of present finest practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!