Funnels can be complicated … really made complex, so complicated that many people give up before they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Sell Online Courses Using Woocommerce Plugin
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool idea, right?Sell Online Courses Using Woocommerce Plugin
Well, it absolutely caught on because Samcart is able to charge very high rates for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Sell Online Courses Using Woocommerce Plugin
A typical method to do this is what’s known as the “AIDA” design:
Sell Online Courses Using Woocommerce Plugin
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to remove their discomfort or attain their wanted condition
Action: provide the opportunity to buy
The majority of sales funnels extend these steps throughout multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each idea below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has expired … But ensure you register, since I have huge plans for funnel home builders in the works quickly!Sell Online Courses Using Woocommerce Plugin
This easy (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Sell Online Courses Using Woocommerce Plugin
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the best mental weapon we have to persuade individuals.
There is a lot info out there that it is exceptionally challenging to know which to trust.Sell Online Courses Using Woocommerce Plugin
Social evidence gives us a simple escape … if countless people have already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they have actually made it this far, it suggests they’re almost ready to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid item assurance is all about.Sell Online Courses Using Woocommerce Plugin
Reviews have shown that your item has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day money back 110% refund assurance.
Your consumer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so essential.
You need really to ask for their money and take it!
Here’s where your checkout kind comes in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of present finest practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!