Funnels can be complicated … actually complicated, so complex that the majority of people give up prior to they release their first genuine project. What if you could streamline this and put a sales funnel on a single page? Sell Online Courses Using Plugins For Woocommerce
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?Sell Online Courses Using Plugins For Woocommerce
Well, it definitely caught on due to the fact that Samcart is able to charge incredibly high prices for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Sell Online Courses Using Plugins For Woocommerce
A typical way to do this is what’s called the “AIDA” model:
Sell Online Courses Using Plugins For Woocommerce
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to eliminate their discomfort or accomplish their preferred condition
Action: provide the chance to buy
Most sales funnels extend these actions across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has expired … However make sure you register, due to the fact that I have huge plans for funnel contractors in the works soon!Sell Online Courses Using Plugins For Woocommerce
This easy (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Sell Online Courses Using Plugins For Woocommerce
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the very best psychological weapon we have to encourage individuals.
There is so much details out there that it is extremely challenging to understand which to trust.Sell Online Courses Using Plugins For Woocommerce
Social proof offers us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it means they’re nearly prepared to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.Sell Online Courses Using Plugins For Woocommerce
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item guarantee.
There are numerous successful formats for guarantees:
30+ day refund 110% cash back guarantee.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, however so important.
You need actually to ask for their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of present finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!