Funnels can be made complex … actually complicated, so complex that the majority of people quit before they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Sell Online Courses Plugin For Wp Woocommerce
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?Sell Online Courses Plugin For Wp Woocommerce
Well, it certainly caught on because Samcart is able to charge extremely high rates for this pledge:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Sell Online Courses Plugin For Wp Woocommerce
A typical way to do this is what’s known as the “AIDA” model:
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In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to remove their pain or achieve their desired condition
Action: provide the opportunity to buy
Most sales funnels extend these actions throughout numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each principle below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has expired … However make sure you register, due to the fact that I have huge prepare for funnel builders in the works soon!Sell Online Courses Plugin For Wp Woocommerce
This simple (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Sell Online Courses Plugin For Wp Woocommerce
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the very best mental weapon we need to persuade people.
There is a lot info out there that it is exceptionally challenging to understand which to trust.Sell Online Courses Plugin For Wp Woocommerce
Social proof gives us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it means they’re practically ready to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.Sell Online Courses Plugin For Wp Woocommerce
Testimonials have actually revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item guarantee.
There are several successful formats for service warranties:
30+ day cash back 110% money back warranty.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, but so important.
You need in fact to request their money and take it!
Here’s where your checkout form comes in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you a summary of existing best practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!