Funnels can be made complex … truly made complex, so complex that most people give up before they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Sell Online Courses Plugin For Woocommerce
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?Sell Online Courses Plugin For Woocommerce
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high rates for this pledge:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Sell Online Courses Plugin For Woocommerce
A common method to do this is what’s referred to as the “AIDA” design:
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In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to eliminate their pain or attain their desired condition
Action: provide the chance to buy
Many sales funnels extend these steps throughout multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each idea listed below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
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This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Sell Online Courses Plugin For Woocommerce
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond … Customers are hesitant. Social evidence is the very best mental weapon we have to persuade individuals.
There is so much information out there that it is exceptionally hard to know which to trust.Sell Online Courses Plugin For Woocommerce
Social evidence gives us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it means they’re almost prepared to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item warranty is everything about.Sell Online Courses Plugin For Woocommerce
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item warranty.
There are a number of effective formats for guarantees:
30+ day refund 110% cash back guarantee.
Your customer wants to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so important.
You need actually to request their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is very important to resolve the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!