Funnels can be complicated … really complicated, so complicated that the majority of people quit before they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Sell Online Courses On WordPress
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?Sell Online Courses On WordPress
Well, it certainly caught on since Samcart has the ability to charge very high prices for this guarantee:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Sell Online Courses On WordPress
A common method to do this is what’s known as the “AIDA” design:
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In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to eliminate their pain or attain their desired condition
Action: provide the chance to purchase
A lot of sales funnels extend these steps across several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each concept below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has ended … But make sure you register, due to the fact that I have huge prepare for funnel home builders in the works soon!Sell Online Courses On WordPress
This simple (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Sell Online Courses On WordPress
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond … Customers are hesitant. Social evidence is the very best mental weapon we need to convince people.
There is a lot info out there that it is incredibly difficult to understand which to trust.Sell Online Courses On WordPress
Social proof gives us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re almost all set to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.Sell Online Courses On WordPress
Testimonials have actually revealed that your item has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item assurance.
There are several effective formats for service warranties:
30+ day cash back 110% refund warranty.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You require in fact to ask for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!