Funnels can be complicated … actually complicated, so complicated that the majority of people give up before they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Sell Online Courses Lms
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?Sell Online Courses Lms
Well, it certainly caught on since Samcart has the ability to charge exceptionally high prices for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Sell Online Courses Lms
A common way to do this is what’s known as the “AIDA” model:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its capability to eliminate their discomfort or accomplish their wanted condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these actions throughout multiple pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has expired … But make certain you register, due to the fact that I have huge prepare for funnel builders in the works quickly!Sell Online Courses Lms
This basic (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Sell Online Courses Lms
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond … Consumers are doubtful. Social evidence is the best psychological weapon we need to convince people.
There is so much info out there that it is exceptionally difficult to know which to trust.Sell Online Courses Lms
Social evidence gives us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they have actually made it this far, it implies they’re nearly prepared to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.Sell Online Courses Lms
Reviews have actually shown that your item has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are a number of effective formats for warranties:
30+ day cash back 110% cash back guarantee.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, but so important.
You require in fact to request their money and take it!
Here’s where your checkout type comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!