Funnels can be complicated … truly made complex, so complicated that the majority of people quit before they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Sell Online Courses Kajabi
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?Sell Online Courses Kajabi
Well, it absolutely caught on due to the fact that Samcart is able to charge very high costs for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Sell Online Courses Kajabi
A common way to do this is what’s referred to as the “AIDA” design:
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In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to remove their pain or achieve their desired condition
Action: give them the chance to purchase
Most sales funnels extend these steps throughout several pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each principle listed below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
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This basic (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Sell Online Courses Kajabi
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond … Customers are hesitant. Social proof is the very best mental weapon we have to encourage individuals.
There is so much details out there that it is exceptionally challenging to understand which to trust.Sell Online Courses Kajabi
Social evidence offers us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they’ve made it this far, it means they’re nearly prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.Sell Online Courses Kajabi
Testimonials have revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are a number of effective formats for warranties:
30+ day refund 110% money back assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, but so essential.
You need in fact to request their money and take it!
Here’s where your checkout type can be found in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of present finest practices. I hope you enjoyed it. Moreover, it is very important to resolve the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!