Funnels can be made complex … actually made complex, so complicated that most people give up prior to they release their first real project. What if you could streamline this and put a sales funnel on a single page? Sell Online Courses From Your Own Website
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?Sell Online Courses From Your Own Website
Well, it definitely caught on because Samcart has the ability to charge incredibly high prices for this pledge:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Sell Online Courses From Your Own Website
A common way to do this is what’s known as the “AIDA” model:
Sell Online Courses From Your Own Website
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to remove their pain or attain their preferred condition
Action: provide the chance to purchase
Many sales funnels extend these steps across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has expired … However make certain you register, since I have huge prepare for funnel builders in the works soon!Sell Online Courses From Your Own Website
This simple (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Sell Online Courses From Your Own Website
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the best mental weapon we have to encourage individuals.
There is so much information out there that it is exceptionally difficult to know which to trust.Sell Online Courses From Your Own Website
Social evidence offers us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re almost all set to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.Sell Online Courses From Your Own Website
Reviews have actually shown that your item has actually worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% money back assurance.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is easy, but so important.
You require in fact to request for their cash and take it!
Here’s where your checkout kind can be found in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an introduction of existing finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!