Funnels can be complicated … truly complicated, so complex that the majority of people give up prior to they release their first real campaign. What if you could streamline this and put a sales funnel on a single page? Sell Online Courses Custom Woocommerce
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Sell Online Courses Custom Woocommerce
Well, it absolutely caught on due to the fact that Samcart is able to charge incredibly high costs for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.
In fact, using Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Sell Online Courses Custom Woocommerce
A typical way to do this is what’s called the “AIDA” design:
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In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to remove their discomfort or attain their desired condition
Action: provide the opportunity to purchase
Most sales funnels extend these steps across several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each principle below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … But ensure you register, because I have big prepare for funnel home builders in the works soon!Sell Online Courses Custom Woocommerce
This basic (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Sell Online Courses Custom Woocommerce
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond … Customers are hesitant. Social proof is the very best psychological weapon we have to persuade people.
There is a lot information out there that it is extremely hard to know which to trust.Sell Online Courses Custom Woocommerce
Social proof gives us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re almost prepared to purchase. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product assurance is all about.Sell Online Courses Custom Woocommerce
Reviews have actually shown that your product has actually worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are numerous effective formats for warranties:
30+ day cash back 110% money back guarantee.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
You require in fact to ask for their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of existing finest practices. I hope you enjoyed it. Additionally, it’s important to resolve the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!