Funnels can be complicated … truly made complex, so complicated that many people quit before they introduce their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Sell Online Courses And Digital Products With Coach
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the right structure to convert cold traffic into customers …
Pretty cool idea, right?Sell Online Courses And Digital Products With Coach
Well, it certainly caught on since Samcart is able to charge exceptionally high costs for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Sell Online Courses And Digital Products With Coach
A typical way to do this is what’s called the “AIDA” design:
Sell Online Courses And Digital Products With Coach
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to remove their pain or attain their preferred condition
Action: provide the chance to buy
Many sales funnels extend these steps across multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each principle listed below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually ended … But make certain you sign up, since I have huge plans for funnel contractors in the works soon!Sell Online Courses And Digital Products With Coach
This easy (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Sell Online Courses And Digital Products With Coach
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond … Consumers are skeptical. Social proof is the very best psychological weapon we have to convince individuals.
There is so much information out there that it is incredibly tough to understand which to trust.Sell Online Courses And Digital Products With Coach
Social proof offers us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re almost prepared to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.Sell Online Courses And Digital Products With Coach
Testimonials have shown that your product has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are numerous effective formats for warranties:
30+ day refund 110% money back assurance.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, however so important.
You require in fact to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of present best practices. I hope you enjoyed it. Additionally, it’s important to dispel the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!