Funnels can be complicated … truly complicated, so complex that many people give up before they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Sell Online Courses 2019
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?Sell Online Courses 2019
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high costs for this pledge:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Sell Online Courses 2019
A common way to do this is what’s called the “AIDA” design:
Sell Online Courses 2019
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to remove their pain or accomplish their wanted condition
Action: give them the chance to purchase
The majority of sales funnels extend these steps across numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each idea below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has ended … However make sure you sign up, because I have big plans for funnel contractors in the works quickly!Sell Online Courses 2019
This simple (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Sell Online Courses 2019
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the best psychological weapon we need to convince individuals.
There is a lot info out there that it is incredibly hard to understand which to trust.Sell Online Courses 2019
Social proof offers us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they’ve made it this far, it implies they’re practically ready to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Sell Online Courses 2019
Testimonials have shown that your product has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are numerous effective formats for service warranties:
30+ day cash back 110% refund warranty.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You require actually to request for their money and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of present finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!