Funnels can be made complex … actually complicated, so complex that many people give up prior to they introduce their very first real project. What if you could streamline this and put a sales funnel on a single page? Sell Online Course With Woocommerce
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right?Sell Online Course With Woocommerce
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high rates for this promise:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Sell Online Course With Woocommerce
A common method to do this is what’s called the “AIDA” model:
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In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to remove their discomfort or attain their wanted condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout several pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept listed below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … However make sure you sign up, because I have huge plans for funnel home builders in the works quickly!Sell Online Course With Woocommerce
This basic (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Sell Online Course With Woocommerce
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond … Customers are skeptical. Social proof is the best mental weapon we need to convince people.
There is a lot details out there that it is extremely tough to understand which to trust.Sell Online Course With Woocommerce
Social evidence provides us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they have actually made it this far, it implies they’re practically prepared to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.Sell Online Course With Woocommerce
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are several successful formats for service warranties:
30+ day cash back 110% refund warranty.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You require really to request for their money and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of existing finest practices. I hope you enjoyed it. Moreover, it’s important to resolve the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!