Funnels can be made complex … truly made complex, so complicated that the majority of people give up before they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Sell Online Course On Wix Website
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the right structure to convert cold traffic into customers …
Pretty cool idea, right?Sell Online Course On Wix Website
Well, it certainly caught on since Samcart is able to charge very high prices for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Sell Online Course On Wix Website
A typical way to do this is what’s called the “AIDA” design:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to remove their discomfort or attain their preferred condition
Action: provide the chance to buy
The majority of sales funnels extend these actions across multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each concept below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually expired … However make sure you sign up, since I have huge prepare for funnel home builders in the works quickly!Sell Online Course On Wix Website
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Sell Online Course On Wix Website
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond … Clients are skeptical. Social evidence is the very best mental weapon we have to persuade individuals.
There is a lot information out there that it is extremely tough to know which to trust.Sell Online Course On Wix Website
Social evidence offers us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re almost all set to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid product warranty is all about.Sell Online Course On Wix Website
Reviews have actually shown that your item has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back guarantee.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, but so crucial.
You require actually to request their cash and take it!
Here’s where your checkout form is available in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Furthermore, it is essential to dispel the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!