Funnels can be complicated … really made complex, so complex that many people quit prior to they introduce their first genuine project. What if you could streamline this and put a sales funnel on a single page? Sell Online Course On Pinterest
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?Sell Online Course On Pinterest
Well, it absolutely caught on due to the fact that Samcart is able to charge extremely high prices for this pledge:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Sell Online Course On Pinterest
A common way to do this is what’s called the “AIDA” model:
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In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to eliminate their discomfort or attain their wanted condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions throughout several pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each concept below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has actually expired … But ensure you sign up, due to the fact that I have big plans for funnel home builders in the works quickly!Sell Online Course On Pinterest
This basic (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Sell Online Course On Pinterest
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the very best psychological weapon we have to convince people.
There is a lot information out there that it is extremely tough to know which to trust.Sell Online Course On Pinterest
Social evidence offers us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re almost all set to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Sell Online Course On Pinterest
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product guarantee.
There are several successful formats for guarantees:
30+ day refund 110% refund assurance.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, but so crucial.
You need actually to request for their money and take it!
Here’s where your checkout form can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it is essential to resolve the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!