Funnels can be complicated … really complicated, so complex that most people quit prior to they launch their first real project. What if you could simplify this and put a sales funnel on a single page? Sell On Ebay Online Course
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Sell On Ebay Online Course
Well, it definitely caught on since Samcart is able to charge very high costs for this promise:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Sell On Ebay Online Course
A typical method to do this is what’s called the “AIDA” model:
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In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its capability to remove their discomfort or accomplish their preferred condition
Action: provide the opportunity to purchase
Most sales funnels extend these steps throughout numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … But ensure you sign up, since I have big plans for funnel home builders in the works quickly!Sell On Ebay Online Course
This basic (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Some tips:
Never ever lie … seriously – there suffice bad online marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Sell On Ebay Online Course
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond … Clients are skeptical. Social evidence is the very best psychological weapon we have to persuade individuals.
There is a lot information out there that it is exceptionally challenging to understand which to trust.Sell On Ebay Online Course
Social evidence offers us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item warranty is all about.Sell On Ebay Online Course
Testimonials have revealed that your item has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product warranty.
There are several successful formats for warranties:
30+ day cash back 110% cash back warranty.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need in fact to request for their cash and take it!
Here’s where your checkout type can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!