Funnels can be made complex … really made complex, so complex that most people give up prior to they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Sell My Video Courses Online
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Sell My Video Courses Online
Well, it certainly caught on because Samcart is able to charge incredibly high rates for this promise:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Sell My Video Courses Online
A typical way to do this is what’s called the “AIDA” model:
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In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its capability to eliminate their pain or achieve their desired condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these steps throughout multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually ended … However make sure you register, since I have big prepare for funnel contractors in the works quickly!Sell My Video Courses Online
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Some tips:
Never ever lie … seriously – there suffice crappy marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Sell My Video Courses Online
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the best psychological weapon we have to encourage people.
There is a lot info out there that it is incredibly challenging to know which to trust.Sell My Video Courses Online
Social evidence gives us an easy way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re almost prepared to buy. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.Sell My Video Courses Online
Reviews have actually revealed that your item has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are a number of successful formats for service warranties:
30+ day cash back 110% cash back assurance.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
You require actually to request for their money and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of present best practices. I hope you enjoyed it. Additionally, it is essential to resolve the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!