Funnels can be complicated … really made complex, so complicated that many people give up before they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Sell My Software Shopping Cart
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?Sell My Software Shopping Cart
Well, it certainly caught on because Samcart has the ability to charge incredibly high prices for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Sell My Software Shopping Cart
A common method to do this is what’s referred to as the “AIDA” model:
Sell My Software Shopping Cart
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to eliminate their discomfort or achieve their preferred condition
Action: give them the chance to buy
The majority of sales funnels extend these actions across several pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle listed below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … But make certain you register, due to the fact that I have huge prepare for funnel contractors in the works quickly!Sell My Software Shopping Cart
This simple (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Sell My Software Shopping Cart
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the very best psychological weapon we have to encourage individuals.
There is so much information out there that it is incredibly difficult to know which to trust.Sell My Software Shopping Cart
Social evidence offers us an easy way out … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re nearly prepared to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.Sell My Software Shopping Cart
Reviews have shown that your product has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are several effective formats for warranties:
30+ day cash back 110% money back assurance.
Your client wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You require actually to request for their cash and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of current best practices. I hope you enjoyed it. Additionally, it is very important to dispel the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!