Funnels can be complicated … actually made complex, so complex that most people give up prior to they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Sell Elearning Courses Online
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?Sell Elearning Courses Online
Well, it definitely caught on since Samcart has the ability to charge incredibly high prices for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Sell Elearning Courses Online
A typical method to do this is what’s called the “AIDA” model:
Sell Elearning Courses Online
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to remove their discomfort or attain their desired condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions across multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each principle listed below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has expired … But make sure you sign up, since I have huge plans for funnel home builders in the works quickly!Sell Elearning Courses Online
This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Some pointers:
1.Never lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Sell Elearning Courses Online
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond … Clients are doubtful. Social evidence is the best mental weapon we need to encourage people.
There is so much information out there that it is exceptionally challenging to know which to trust.Sell Elearning Courses Online
Social evidence gives us a simple way out … if countless people have currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it means they’re nearly all set to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.Sell Elearning Courses Online
Testimonials have revealed that your product has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are several effective formats for guarantees:
30+ day cash back 110% refund guarantee.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, but so important.
You need really to ask for their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of current finest practices. I hope you enjoyed it. Additionally, it is very important to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!