Funnels can be made complex … actually made complex, so complex that many people give up prior to they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Sell Courses Online
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right?Sell Courses Online
Well, it certainly caught on since Samcart has the ability to charge extremely high rates for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Sell Courses Online
A typical way to do this is what’s called the “AIDA” design:
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In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to remove their pain or accomplish their wanted condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions across several pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea listed below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … But make sure you register, because I have big plans for funnel contractors in the works quickly!Sell Courses Online
This basic (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Sell Courses Online
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the best mental weapon we need to convince people.
There is so much details out there that it is extremely hard to understand which to trust.Sell Courses Online
Social proof offers us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re nearly all set to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Sell Courses Online
Reviews have shown that your product has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product warranty.
There are several effective formats for warranties:
30+ day money back 110% money back guarantee.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, but so important.
You require really to request for their money and take it!
Here’s where your checkout type can be found in.
The main goal of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. In addition, it is essential to resolve the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!