Funnels can be made complex … truly made complex, so complex that most people give up before they introduce their very first real project. What if you could streamline this and put a sales funnel on a single page? Sell Courses Online Under 100 Per Month
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?Sell Courses Online Under 100 Per Month
Well, it definitely caught on because Samcart has the ability to charge extremely high costs for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Sell Courses Online Under 100 Per Month
A typical method to do this is what’s referred to as the “AIDA” model:
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In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to remove their discomfort or accomplish their desired condition
Action: provide the chance to buy
A lot of sales funnels extend these steps across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each principle below (along with a link to download the entire funnel!).
Get the entire funnel for free????
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This easy (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Sell Courses Online Under 100 Per Month
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the best mental weapon we have to encourage people.
There is so much info out there that it is incredibly hard to understand which to trust.Sell Courses Online Under 100 Per Month
Social evidence gives us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re almost ready to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.Sell Courses Online Under 100 Per Month
Reviews have revealed that your product has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item assurance.
There are a number of successful formats for guarantees:
30+ day refund 110% cash back assurance.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, but so important.
You need in fact to request for their money and take it!
Here’s where your checkout kind is available in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of present finest practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!