Funnels can be made complex … really made complex, so complex that many people give up prior to they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Sell Courses Online Uk
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?Sell Courses Online Uk
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high prices for this guarantee:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Sell Courses Online Uk
A common way to do this is what’s referred to as the “AIDA” model:
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In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to eliminate their pain or achieve their preferred condition
Action: give them the chance to buy
The majority of sales funnels extend these actions across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … But make certain you register, because I have big plans for funnel builders in the works soon!Sell Courses Online Uk
This simple (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Sell Courses Online Uk
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the best psychological weapon we need to convince people.
There is so much information out there that it is exceptionally tough to know which to trust.Sell Courses Online Uk
Social proof offers us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they have actually made it this far, it means they’re almost all set to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is all about.Sell Courses Online Uk
Testimonials have revealed that your item has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item warranty.
There are numerous effective formats for guarantees:
30+ day cash back 110% refund warranty.
Your customer wants to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You need actually to request their cash and take it!
Here’s where your checkout kind is available in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of present best practices. I hope you enjoyed it. Additionally, it is essential to dispel the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!