Funnels can be made complex … truly complicated, so complex that many people quit before they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Sell Courses Online Udemy
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Sell Courses Online Udemy
Well, it definitely caught on due to the fact that Samcart is able to charge incredibly high costs for this pledge:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.
In fact, using Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Sell Courses Online Udemy
A common method to do this is what’s referred to as the “AIDA” model:
Sell Courses Online Udemy
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to eliminate their pain or achieve their desired condition
Action: give them the chance to buy
The majority of sales funnels extend these actions across numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … But make sure you register, since I have huge plans for funnel contractors in the works soon!Sell Courses Online Udemy
This simple (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Sell Courses Online Udemy
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond … Consumers are hesitant. Social evidence is the best psychological weapon we need to persuade individuals.
There is so much info out there that it is incredibly hard to understand which to trust.Sell Courses Online Udemy
Social evidence offers us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re almost all set to purchase. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid product warranty is all about.Sell Courses Online Udemy
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product guarantee.
There are a number of effective formats for warranties:
30+ day money back 110% refund warranty.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, but so essential.
You need actually to request for their money and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of present finest practices. I hope you enjoyed it. Moreover, it is very important to dispel the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!