Funnels can be made complex … truly made complex, so complicated that the majority of people quit before they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Sell Courses Online Shopify
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?Sell Courses Online Shopify
Well, it definitely caught on because Samcart is able to charge incredibly high prices for this pledge:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Sell Courses Online Shopify
A common method to do this is what’s called the “AIDA” design:
Sell Courses Online Shopify
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to remove their discomfort or achieve their wanted condition
Action: provide the opportunity to buy
A lot of sales funnels extend these steps throughout numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each idea listed below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has ended … However make sure you register, due to the fact that I have huge prepare for funnel builders in the works quickly!Sell Courses Online Shopify
This simple (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Sell Courses Online Shopify
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond … Customers are skeptical. Social proof is the very best mental weapon we need to encourage people.
There is a lot information out there that it is incredibly hard to understand which to trust.Sell Courses Online Shopify
Social proof offers us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they’ve made it this far, it suggests they’re nearly all set to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is all about.Sell Courses Online Shopify
Reviews have actually revealed that your item has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are several successful formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so essential.
You require in fact to request for their cash and take it!
Here’s where your checkout type is available in.
The main objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of present finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!