Funnels can be complicated … actually complicated, so complex that most people give up prior to they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Sell Course Online WordPress Sample
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Sell Course Online WordPress Sample
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high costs for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Sell Course Online WordPress Sample
A common way to do this is what’s known as the “AIDA” design:
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In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to remove their pain or accomplish their desired condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each principle listed below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has ended … However make sure you register, since I have big prepare for funnel home builders in the works soon!Sell Course Online WordPress Sample
This simple (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Sell Course Online WordPress Sample
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond … Customers are skeptical. Social evidence is the best mental weapon we have to convince people.
There is a lot information out there that it is incredibly tough to understand which to trust.Sell Course Online WordPress Sample
Social proof offers us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they have actually made it this far, it means they’re practically ready to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.Sell Course Online WordPress Sample
Reviews have actually revealed that your item has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item guarantee.
There are several successful formats for guarantees:
30+ day money back 110% cash back assurance.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, but so crucial.
You require in fact to ask for their cash and take it!
Here’s where your checkout kind comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of present finest practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!