Funnels can be complicated … really made complex, so complicated that most people give up before they launch their first real project. What if you could simplify this and put a sales funnel on a single page? Sell Course Books Online
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?Sell Course Books Online
Well, it definitely caught on since Samcart has the ability to charge very high prices for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Sell Course Books Online
A typical way to do this is what’s called the “AIDA” model:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its capability to eliminate their pain or achieve their preferred condition
Action: give them the opportunity to buy
Many sales funnels extend these actions across several pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each idea below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually ended … However ensure you register, because I have big prepare for funnel contractors in the works soon!Sell Course Books Online
This easy (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Some pointers:
Never ever lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Sell Course Books Online
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond … Clients are skeptical. Social evidence is the best psychological weapon we have to persuade individuals.
There is a lot information out there that it is incredibly challenging to understand which to trust.Sell Course Books Online
Social evidence provides us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re almost all set to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item guarantee is all about.Sell Course Books Online
Testimonials have shown that your item has actually worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item assurance.
There are several successful formats for guarantees:
30+ day refund 110% refund assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, however so important.
You require actually to request their money and take it!
Here’s where your checkout form comes in.
The main objective of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of current best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!