Funnels can be complicated … truly complicated, so complicated that most people quit before they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Sell Compliance Courses Online Scorm
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?Sell Compliance Courses Online Scorm
Well, it definitely caught on because Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Sell Compliance Courses Online Scorm
A typical way to do this is what’s known as the “AIDA” design:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to eliminate their pain or attain their preferred condition
Action: give them the opportunity to buy
The majority of sales funnels extend these actions across numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has ended … However ensure you sign up, since I have big prepare for funnel home builders in the works quickly!Sell Compliance Courses Online Scorm
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Sell Compliance Courses Online Scorm
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond … Consumers are hesitant. Social evidence is the very best psychological weapon we need to convince individuals.
There is so much details out there that it is incredibly tough to understand which to trust.Sell Compliance Courses Online Scorm
Social proof gives us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re almost prepared to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is all about.Sell Compliance Courses Online Scorm
Reviews have actually shown that your product has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item warranty.
There are a number of successful formats for warranties:
30+ day money back 110% cash back warranty.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You require really to ask for their money and take it!
Here’s where your checkout type comes in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it’s important to dispel the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!