Funnels can be complicated … truly complicated, so complicated that the majority of people give up before they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart’s Clickfunnels
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right?Samcart’s Clickfunnels
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high rates for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart’s Clickfunnels
A common method to do this is what’s called the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to remove their discomfort or accomplish their desired condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions across numerous pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each idea listed below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually ended … But ensure you sign up, since I have huge plans for funnel contractors in the works quickly!Samcart’s Clickfunnels
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there already.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Samcart’s Clickfunnels
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond … Clients are skeptical. Social proof is the best psychological weapon we need to persuade people.
There is a lot info out there that it is extremely difficult to know which to trust.Samcart’s Clickfunnels
Social evidence offers us an easy way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re practically ready to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Samcart’s Clickfunnels
Testimonials have revealed that your product has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product assurance.
There are a number of effective formats for service warranties:
30+ day money back 110% refund assurance.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so important.
You require actually to request for their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of current best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!