Funnels can be made complex … really made complex, so complicated that the majority of people give up before they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the right structure to convert cold traffic into clients …
Pretty cool concept, right?Samcart
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or attain their desired condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept listed below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … But make certain you sign up, due to the fact that I have huge plans for funnel builders in the works soon!Samcart
This easy (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Samcart
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond … Consumers are hesitant. Social evidence is the best psychological weapon we need to persuade individuals.
There is a lot info out there that it is extremely challenging to know which to trust.Samcart
Social evidence provides us a simple escape … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they’ve made it this far, it implies they’re practically ready to buy. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid item assurance is all about.Samcart
Testimonials have revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product guarantee.
There are several effective formats for guarantees:
30+ day refund 110% money back assurance.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, but so essential.
You need actually to request their money and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of present best practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!