Funnels can be complicated … really made complex, so complicated that most people quit prior to they introduce their first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Youtube Demo
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right?Samcart Youtube Demo
Well, it certainly caught on since Samcart is able to charge incredibly high prices for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Samcart Youtube Demo
A common method to do this is what’s known as the “AIDA” design:
Samcart Youtube Demo
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to eliminate their pain or attain their desired condition
Action: give them the chance to buy
Many sales funnels extend these actions across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each concept below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually ended … However ensure you sign up, since I have big plans for funnel home builders in the works quickly!Samcart Youtube Demo
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Samcart Youtube Demo
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the very best psychological weapon we have to persuade people.
There is a lot info out there that it is extremely hard to understand which to trust.Samcart Youtube Demo
Social evidence provides us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it means they’re almost prepared to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.Samcart Youtube Demo
Reviews have revealed that your product has worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item assurance.
There are a number of successful formats for warranties:
30+ day refund 110% refund assurance.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You need actually to request their money and take it!
Here’s where your checkout form is available in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of present best practices. I hope you enjoyed it. Moreover, it is essential to eliminate the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!