Funnels can be made complex … actually complicated, so complicated that the majority of people quit prior to they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart With Clickfunnels
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?Samcart With Clickfunnels
Well, it definitely caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this promise:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart With Clickfunnels
A common way to do this is what’s called the “AIDA” model:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its ability to eliminate their discomfort or attain their wanted condition
Action: provide the chance to purchase
Many sales funnels extend these actions across several pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … However make sure you sign up, since I have big plans for funnel contractors in the works quickly!Samcart With Clickfunnels
This easy (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Samcart With Clickfunnels
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond … Customers are hesitant. Social proof is the best mental weapon we have to persuade individuals.
There is a lot details out there that it is extremely difficult to understand which to trust.Samcart With Clickfunnels
Social proof offers us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re practically all set to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.Samcart With Clickfunnels
Testimonials have revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item assurance.
There are numerous effective formats for guarantees:
30+ day refund 110% refund guarantee.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so crucial.
You need in fact to request their cash and take it!
Here’s where your checkout type can be found in.
The main objective of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of present best practices. I hope you enjoyed it. Moreover, it is very important to dispel the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!