Funnels can be complicated … truly made complex, so complicated that most people quit prior to they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart What Is It
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Samcart What Is It
Well, it certainly caught on because Samcart has the ability to charge extremely high costs for this pledge:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Samcart What Is It
A common method to do this is what’s referred to as the “AIDA” model:
Samcart What Is It
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or achieve their desired condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions across several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle listed below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has actually expired … But ensure you sign up, because I have huge prepare for funnel home builders in the works quickly!Samcart What Is It
This easy (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Samcart What Is It
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the best psychological weapon we have to convince individuals.
There is a lot info out there that it is exceptionally tough to understand which to trust.Samcart What Is It
Social evidence provides us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they’ve made it this far, it suggests they’re nearly prepared to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is all about.Samcart What Is It
Reviews have shown that your product has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are numerous effective formats for service warranties:
30+ day cash back 110% refund guarantee.
Your client wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is easy, however so important.
You require in fact to ask for their money and take it!
Here’s where your checkout type is available in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of existing best practices. I hope you enjoyed it. Furthermore, it is essential to resolve the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!