Funnels can be made complex … actually complicated, so complicated that most people give up prior to they release their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Wekipedia
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?Samcart Wekipedia
Well, it definitely caught on since Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Samcart Wekipedia
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to eliminate their discomfort or achieve their preferred condition
Action: give them the chance to purchase
Most sales funnels extend these actions throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each principle listed below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … However make sure you register, because I have big prepare for funnel builders in the works quickly!Samcart Wekipedia
This simple (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Samcart Wekipedia
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond … Consumers are doubtful. Social proof is the best mental weapon we have to persuade people.
There is a lot details out there that it is incredibly challenging to understand which to trust.Samcart Wekipedia
Social evidence provides us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re almost prepared to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is all about.Samcart Wekipedia
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are a number of successful formats for guarantees:
30+ day refund 110% cash back warranty.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so crucial.
You require actually to ask for their money and take it!
Here’s where your checkout type comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of present best practices. I hope you enjoyed it. Moreover, it is essential to dispel the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!