Funnels can be made complex … actually complicated, so complicated that many people give up prior to they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Vs Red Oak Cart
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?Samcart Vs Red Oak Cart
Well, it definitely caught on because Samcart is able to charge very high prices for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.
In fact, using Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Samcart Vs Red Oak Cart
A typical method to do this is what’s referred to as the “AIDA” model:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its capability to remove their pain or attain their preferred condition
Action: give them the chance to buy
A lot of sales funnels extend these actions across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea listed below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has expired … But make certain you register, since I have huge prepare for funnel contractors in the works quickly!Samcart Vs Red Oak Cart
This simple (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Samcart Vs Red Oak Cart
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond … Consumers are doubtful. Social proof is the best mental weapon we need to convince individuals.
There is a lot details out there that it is extremely tough to know which to trust.Samcart Vs Red Oak Cart
Social evidence provides us an easy way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they’ve made it this far, it means they’re almost all set to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is all about.Samcart Vs Red Oak Cart
Testimonials have revealed that your product has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day money back 110% cash back assurance.
Your customer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, but so important.
You need actually to request for their money and take it!
Here’s where your checkout type comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of present best practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!