Funnels can be made complex … actually made complex, so complex that the majority of people quit before they introduce their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Vs Others
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?Samcart Vs Others
Well, it certainly caught on because Samcart is able to charge extremely high rates for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Samcart Vs Others
A common way to do this is what’s called the “AIDA” design:
Samcart Vs Others
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to eliminate their discomfort or attain their desired condition
Action: provide the chance to buy
Many sales funnels extend these steps across multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has ended … But make sure you sign up, because I have big prepare for funnel home builders in the works soon!Samcart Vs Others
This easy (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Samcart Vs Others
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond … Clients are doubtful. Social evidence is the best psychological weapon we need to encourage people.
There is so much information out there that it is extremely tough to understand which to trust.Samcart Vs Others
Social evidence gives us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re almost all set to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.Samcart Vs Others
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item assurance.
There are several successful formats for service warranties:
30+ day money back 110% refund guarantee.
Your consumer wishes to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, however so essential.
You need actually to request for their cash and take it!
Here’s where your checkout kind is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of present finest practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!